Advert- Pepsi Generation( Michael Jackson) task 1C

c)       Advert: give a full title and a link

•        Introduction: what is the format, purpose, platform for broadcast, and describe the target audience

•        What type of advert is it and what mode of address is used?

•        Identify the key persuasive techniques used: repetition, reward, slogans, taglines, guilt, aspiration, sympathy

•        Messages and values in the advert? Does it create a “buzz”?

 

Pepsi Generation Advert

https://www.youtube.com/watch?v=po0jY4WvCIc

 

Plot: this advert is about Pepsi which in the time was in competition with coca cola and it is interesting to the audience for the fact that they use children which could mean that the drink makes you  feel young or energetic, and also use Michael Jackson to attract more people to bu8y Pepsi instead of coca cola.






themes?Format: The Pepsi Generation was the theme of an advertising campaign for Pepsi-Cola, a U.S. brand of soft drink that launched in 1963 as the result of a slogan contest.

The technique that is used is testimonial as Michael Jackson is supporting Pepsi in this commercial.

Purpose: the intent message is if Michael Jackson is cool because he drinks Pepsi instead of coke. So if you want to be cool drink Pepsi as your idol does instead of coke. The advertisement agency that made this commercial is BBDO. Right now Pepsi do not work with BBDO but during the time this advertisement was made they had a contract. During this time Pepsi and coke were having a cola wars, where both hiring celebrities and making commercials to make people buy either  coke or Pepsi. what the advertisement don't say is that both beverages are extremely unhealthy and if you drink too much you could get severely sick as it is full of chemicals and high in sugar

Target audience: During this time, Coke and Pepsi were having a "war" so they tried to get people to choose Pepsi instead of coke, and mainly the people who drank these soft drinks were teens to adults of all ages. The way that they put Michael Jackson in the ad, may mean that they would like to convince Michael Jackson fans to Pepsi. Pepsi was the more dominant brand in history but afterwards it changed.

Platform for broadcast: the advert could be heard in radio, appeared on TV, online.

Messages and Values: The commercial makes people want to change from Coca-Cola to Pepsi, it is more for Michael Jackson fans once if the “king of pop” chose it, they will probably change from coke to Pepsi. It is beneficial because Michael Jackson was known by most people in the whole world. So the company would get more people to buy Pepsi.

Model of Address: In my opinion the model address is expert because the company uses Michael Jackson to make people buy their products it makes me think that the persuasive techniques used is repetition because in the advert it repeats 'you're the Pepsi generation' as if this Pepsi advert is trying to say this new generation premiered the pepsi product. plus, at the end it says "Pepsi. The choice of a new generation".

 

 

 

https://sites.google.com/a/asij.ac.jp/projectpropaganda/commercial-example