SYNERGY media platforms, and sectors.

SYNERGY media platforms, and sectors.

ANALOGUE is an original playback , hardware.eg: vynil

DIGITAL there’s no hardware so any music would be copied while the analogue is the original of it

MEDIA SECTORS are the ways media can be transmitted to the audience.

MEDIA PLATFORMS is the place where we consume media. Radio, TV, social media, broadcast.

MEDIA DEVICES phones, computers, PC, TV, tablets, iPads.

MULTI-MEDIA PLATFORMS is the different places where we consume different media. E.g.: cinema, theatre, online.

MEDIA PROCESSES pre-production, production, casting, filming, recording, animating, directing, producing

 

Primary research is when you do it yourself in your own words, you do it first hand, and you can do it by, interviews, surveys and questionnaires

Primary research is new research, carried out to answer specific issues or questions. It can involve questionnaires, surveys or interviews with individuals or small groups.

Primary research strength

• Tailor the questions to find out the answers you need.
• Get in depth answers.
• Original information’s so arguably more reliable

Primary research weakness

•  

 

 

Secondary research is when you get the information by people, internet, books, etc. it is second hand.

Secondary research makes use of information previously researched for other purposes and publicly available. This is also known as 'desk research'.

Secondary research strength

• Is cheap( less staff, easier process to manage, less travelling
• Abundance of data available on the internet
•  

Secondary research weakness

• May not answer your specific question
• Can be time consuming finding information
• Verifying someone else’s research is difficult (less reliable)

Different techniques we can use when conducting secondary research

• Internet research
• Newspaper/existing journalism
• Archive footage
• Reference books

 

 

Quantitative data is by numbers

Quantitative Research is used to quantify the problem by way of generating numerical data or data that can be transformed into usable statistics. It is used to quantify attitudes, opinions, behaviours, and other defined variables – and generalize results from a larger sample population.

 

Qualitative data people’s opinions or facts

Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research.

 

Quantitative and qualitative are data.