Unit 1A.4 Multimedia Technology and Consumption

Unit 1A.4 Multimedia Technology and Consumption

1.       Convergence: is where different types of technology goes through various platforms

(Newspaper, online, television, radio etc.)

2.       Interactivity: In what ways is digital technology interactive? Can you give some examples. How has this changed the way we consume the media?

3.       Personalisation: How do we personalise our technology and what is the reason for this? 

4.       Fill in the table:

	Definition	Advantages	Disadvantages
Immediacy	the quality of bringing one into direct and instant involvement with something, giving rise to a sense of urgency or excitement.	*Sense of immediacy o newspapers typically contain new content · *Local emphasis · *Flexibility (diff sizes of ads) ·  * Pre-printed Color inserts · Sampling ability   *  Free samples of products with newspaper delivery ·  * Catalogue Value	*High Cost o Higher *National Advertising rates ·  * Limited Coverage ·  * Decreasing Circulation  * Poor production quality ·  * Small pass-along audience o shorter lifespan
Access	the means or opportunity to approach or enter a place.	*Easy to install and us *Access gives data managers a fully functional, relational database management system in minutes. ... *Convenient storage capacity – *can hold up to 2 GB of data. *Multi-user support – About ten users in a network can use an Access application. *widely popular *saves you money *importing data *net-friendly *ease to integrate	*finite * structure query language *one file *static-friendly *multi-user limited
convenience	the state of being able to proceed with something without difficulty.	With the rapid evolution of the internet the opportunities for advertising have become endless. Media companies can offer a variety of platforms to customers at all different scopes and costs
portability	Is a portable electronic consumer or product capable to store digital media. E.g. audio	If it is portable you can take it anywhere you go Useful for when you are bored. Useful to do your work anywhere you go	It would probably be more expensive once being portable is a facility for the consumer. You will need to buy cases because they’re often more fragile.
connectivity	Connectivity is the state of being connected to people with technology	Reliable, high-bandwidth connectivity for research and education communities, with defined and predictable speeds and quality of service. No usage charges once institution is connected.  Allows users to communicate in ways that simply would not have been possible before the technology was.	It can be hacked Security risk Work place distraction Can Foster undersirable behaviour